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Should Online Ads Really Offer Binge Drinkers A Booze Discount?

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Huffington Post - Does the Internet have a duty to protect us from ourselves? I began to wonder as I attempted to trick Facebook into believing I was single. Hoping to escape the plague of bridal ads that descended after I announced my engagement, I tried to confuse the big data overlords by switching my relationship status and joining every dating site that wasn't obviously a scam. I wanted privacy. Instead, I got ads for matchmaking sites side-by-side with the wedding registries already pitching me in my News Feed. The nature of these ads -- and the ease with which I’d triggered them -- points to the amoral state of the online marketing apparatus: The Internet makes no moral assessment of what its ads aim to make us do. If I’m a bride, the Internet offers me gowns. If I’m a bride who wants to cheat, it delivers me mates. According to the rules of the Web, the good and righteous path is whichever makes us spend. But should the Internet really be so blind, especially when it kn

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