Huffington Post - Giving the answer "42" or "not a lot" and making this post very short is tempting, but I will steer away from the pitfalls of a question too general to handle, and will break it down in parts. This week I got hold of the statistics of the downloads and revenue of the top 50 free apps in the overall rating of the US App Store. So we are looking at iOS apps installations and revenue from in-app monetization as of the 2nd of May 2014, released by the automated mobile app marketing platform AppInTop.com. It remains unknown how much more these apps make from the in-app advertising as CPMs differ greatly from platform to platform (for Facebook news feed ads they reach $5CPM). So why is this rating interesting? For three reasons: How many users can I get? If you are a marketer, you know by now that the mobile usage is growing at the expense of other media (print, TV and online). According to eMarketeer it will soon account for over 20 percent of time an average American spends on media.
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